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TikTok joins a number of social media platforms, including Meta and LinkedIn, that have adopted generative AI to make marketing easier for businesses.
TikTok’s new script generator tool uses AI to generate ad scripts within seconds. All a user has to do is select an industry and enter a product name and description to get a custom script for the video.
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I decided to test the feature. Inspired by the Diet Coke I was sipping, I selected “Food & Beverage” as the industry, named the product “Straw,” and changed the product description to “to drink.”
Once I generate, the script generator outputs three different script options within seconds. The options also had specific instructions for scenes, including voiceovers, on-screen visuals, and text overlays that you could use.
At the top of the tool’s page, TikTok includes a banner that warns users to use AI-generated scripts at their own risk, as TikTok makes no “promises or guarantees” about the content it generates. Is.
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TikTok likely included this banner as a way of warning against the hallucinations that AI models are prone to and the negative consequences these hallucinations can have.
This feature is free and available for use with all TikTok for Business accounts, and can be found in TikTok’s Creative Center on desktop.
