Which CRM is best for your business?

Business success today is highly dependent on the quality and effectiveness of customer relationships. Work! and Salesforce Customer 360 are two products that empower their customers to manage their customer relationships with data. But, which one is right for your organization?

Look: Explore TechRepublic Premium’s software usage policy.

jump to:

What is the act!?

Work! Customer Relationship Management is software that enables businesses to develop lasting relationships with their customers through powerful sales and marketing capabilities that drive business growth. It provides its users with flexible deployment options and the freedom to customize their experiences to meet their needs.

What is Salesforce Customer 360?

Salesforce offers Salesforce Customer 360 to connect sales, marketing, commerce, service, and IT teams with customers to drive collaboration, productivity, and efficiency while reducing costs. With Salesforce Genie, Salesforce CRM enjoys intelligence, automation, and real-time data to drive success for its customers.

Work! Versus Salesforce Customer 360: Comparison Table

Work! Versus Salesforce Customer 360 Pricing

Work! Price determination

• Work! Premium Desktop: This on-premises plan provides CRM and marketing automation for $37.50 per user per month, while billed annually.
• Work! Premium Cloud: This cloud-based solution offers CRM and marketing automation for $30 per user per month, billed annually. This can increase to $40 per user per month with desktop sync.

salesforce customer 360 pricing

Customer 360 is priced based on the edition or add-on. Selecting an edition gives you a bundle of some of the most popular Salesforce features in one package. Add-ons enable users to customize their CRM solutions to achieve their desired product.

Explore Salesforce’s pricing page to find out costs for individual products or consult with their representatives and discuss tailored pricing to determine the best solution for your business needs and budget.

Work! key features

Customer Management

One of the key features of the Act is client management. It handles the relationship history aspect to leverage rich customer profiles to enhance the personalization of every interaction.

It enables users to find required customer information instantly using its powerful search feature. Users can centralize customer data such as emails, calls, documents, activities and more. They can also stay informed through the sales process through offline and mobile access.

sales pipeline management

Act! Sales Pipeline Management of Sales provides opportunity tracking to the users for quick access to the details of sales opportunities. It approaches sales process management by enabling its customers to progress deals using out-of-the-box or custom sales process steps.

Act! Pipeline Management enables users to assess their sales pipelines based on region, product, sales stage and more. It also provides interactive visual dashboards to provide actionable insights.

marketing automation

Work! Provides marketing automation tools that enable clients to streamline their entire marketing processes by automating repetitive tasks. With ACT’s marketing automation, clients’ marketing departments can benefit from increased marketing return on investment while enjoying greater freedom to focus on more impactful tasks.

Act! Marketing automation focuses on personalization and targeted email marketing, identifying strong leads and segmenting customer bases for stronger lead generation, improved sales cycle time and optimal decision making at each marketing funnel stage.

activity management

Tracking all past and present customer activities is a part of ACT’s activity management. Its calendar and email integration ensures that users always keep their communications and appointments in sync. Work! Also provides a prioritized task list and notifications and alerts.

Salesforce Key Features

marketing cloud

Marketing Cloud by Salesforce improves marketing efficiency and reach by automating engagement across all available channels, using intelligent insights to optimize marketing performance and create personalized moments using real-time data. The tool offers a range of useful products such as customer data platform, personalization and engagement, account engagement, intelligence and loyalty management.

sales cloud

Salesforce provides Sales Cloud to drive success for its users through better data, automation, and intelligence to lower costs and increase productivity. Sales Cloud uses process automation in the form of visual workflows to rapidly design and automate business processes with drag-and-drop ease.

Furthermore, SalesCloud converts its users’ mobile phones into portable sales offices. And it provides greater visibility into the customer relationship at every level to build stronger relationships as well as leverage real-time intelligence to support better decision making.

commerce cloud

With Commerce Cloud by Salesforce, users are promised the ability to get value faster on a trusted platform. It equips users with the tools they need to move quickly and save time and money. Commerce Cloud also helps users to increase their revenue through the use of intelligent recommendations with the help of AI.

service cloud

Salesforce provides a service cloud at a lower cost while improving the efficiency of user interactions. It leverages automation to scale each process and has the ability to personalize each engagement using AI. Tools offered by Service Cloud include automation, case management, self-service, field service, and digital engagement.

Work! Pros and cons

pros

• Fully customizable sales pipeline.
• Offline sync to ensure continuous productivity online or offline.
• Easy to access, set up and launch.
• Highly effective features and processes for small and medium-sized businesses.
• Optimized sales and marketing processes.

Shortcoming

• Users have complained of an unexpected user interface.
• Frequent crashes have been reported by some users.

Salesforce Pros and Cons

pros

• Customer-Focused Automation.
• There is an ecosystem that goes beyond the CRM system itself.
• The AppExchange marketplace has thousands of applications available for installation and integration.
• The versatility allows it to be tailored to suit many business needs.
• Self-service and self-learning portal to reduce reliance on customer support.

Shortcoming

• Dependency on internet connection.
• Over-customization can lead to clunky and ineffective Salesforce implementations.

How to choose between ACT! and salesforce

Work! It is an effective option if your business falls under the small and medium-sized category. Its capabilities will suit businesses that want to improve their marketing processes, lead management, sales opportunities, and customer engagement.

On the other hand, Salesforce proves to be a great option for companies of all sizes looking to take advantage of the vast integration options as well as the ecosystem that goes beyond CRM. Salesforce is worth considering if automation and AI products and capabilities matter to your organization’s CRM.

1
salesforce crm

visit Website

Connect your entire company – every team, app, workflow and data source – with a unified CRM platform. Salesforce brings companies and customers together. The near-endless customization, extensibility, and scalability of the Salesforce platform make it a great tool for businesses of all sizes. More than 150,000 companies, both large and small, are growing their businesses with Salesforce.

Learn more about Salesforce CRM

2
zoho crm

visit Website

Fully customizable Zoho CRM provides integrated solutions for businesses of all types and sizes. Conduct your sales and marketing analytics using dashboard views to gain insights and automate your daily routines. Customize your CRM theme based on your industry needs using Canvas, omnichannel communication for streamlined communication between teams and customers, handle customer support from within the platform to improve customer relationships. Get started with Zoho CRM now!

Learn more about Zoho CRM

3
hubspot crm

visit Website

HubSpot is an intuitive CRM that simplifies your sales pipeline. Everything you need is available in one clean dashboard to track important metrics, set up time-saving flows and automations, seamlessly manage customers, and grow your business. Plans are available for businesses at every stage of growth, starting at 100% free. Start taking the guesswork out of business management today with HubSpot CRM.

Learn more about HubSpot CRM