PM Narendra Modi is the world’s most popular leader, know why?

New YorkWith 89.5 million followers on the social media platform Twitter, Prime Minister Narendra Modi is one of the most popular leaders in the world, but do you know the reason behind his popularity? According to a New York Times (NYT) article written by Mujeeb Mashal, PM Modi’s popularity is linked to an old-fashioned radio show that feeds a huge social media ecosystem. Each broadcast of “Mann Ki Baat”, loosely translated as a conversation from the heart, is written for the upliftment of a nation, connecting the local with the national and the global. Aired every month, this program connects PM Modi with every small or big positive event and every concrete or spiritual solution.

His popularity is not based on the fact that he is the prime minister of the world’s largest democracy, nor is it based on the number of countries he visits, it is because of the influence he has on those people and, of course, on us. on Indians and their policies. Drives tells a lot about his legacy. Once a month, PM Modi walks into a studio set up in his government bungalow and takes his seat behind the microphone and begins his radio show, for which he has recorded over 100 episodes, with a simple greeting in Hindi. With: “My dear countrymen, hello!”

What happens next – PM Modi’s nearly 30-minute on-air hosting of the world’s most populous nation – in a way he has ubiquitously projected himself into the vastness of India, capturing the national imagination that his Seems ineffective towards criticism of the government. India’s erosion of democratic norms, NYT reports.

In the programme, PM Modi is both a favorite teacher and an empathetic friend, speaking directly to his listeners and selected callers.
He gives advice on managing the stress of school exams, even as he reminds his audience that their educational backgrounds are as humble as his own. He is an advocate of water conservation, expressing an awareness of the challenges of village and farm life, the NYT reports.

The NYT reported that the radio show was cut into short clips and broadcast with text and video throughout his party’s vast social media network.

Her role as an on-air negotiator combines two of her greatest strengths. First, his deep understanding of the grassroots of India. The second, Mashal said, is his populist mastery of storytelling for the digital media sector, where he can effectively communicate his government’s popular programs from free rations to better infrastructure and make almost any message go viral. Are.

On occasion, he talks about international events where India is in the limelight, but he often addresses issues of basic government services, including the delivery of some of life’s most basic amenities, such as piped water or toilets. Is.

Water scarcity is a frequent theme. PM Modi said in one of the episodes, “As a responsible citizen and member of the society, we have to inculcate the habit of conserving every drop of water.” Old underground water tank, “recharges from rain.

Another regular theme is the pressure on the youth, including the stress of exams in the country. He said in the program, “I cannot guide you about the ways to get better marks because I consider myself an average student on such issues. I have never scored well in any exam in my life. ” “But friends, I am with you in times of trouble.”

During the pandemic, PM Modi used an episode to encourage citizens to get vaccinated. He told his audience, “Come, let us visit a village and talk to the people about the vaccine.”