Orange Pilling to Your Barber or Stylist: A Shortcut to Hyperbitcoinization

This is an opinion editorial from bitcoin educator Hector Alvero, who serves as co-host of the Broward County Bitcoiners Meetup and whose family has worked in the beauty industry for decades.

We are all looking for ways to educate others about bitcoin and raise awareness of its benefits. However, time is short, so we can’t talk to everyone. But what if you could amplify your efforts and help someone close to you benefit from bitcoin in the process? If you’re looking for an orange-peeling opportunity with the most asymmetric advantage, consider talking about bitcoin and the Lightning Network with your barber or stylist.

perfect environment

Once you’re in the chair and that cape goes around your neck, you know you’re both going to be in there for a while. As a bitcoiner, this can only mean one thing: You have been gifted with the gift of time to talk about bitcoin.

Some routine conversations last until a haircut or salon appointment. Even less give you the freedom to discuss any topic you like. Additionally, the setting naturally limits distractions such as phone use. This makes the time spent in your barber or stylist’s chair the perfect environment to talk about bitcoin.

a reliable relationship

How long have you been with your current barber or stylist? Relationships between clients and stylists often last for years, if not decades. You have a bond that is based on trust, and this connection fosters a level of intimacy that is rarely found outside of a family setting. People often share secrets with their stylists and barbers that they wouldn’t tell anyone else. Clairol’s iconic advertising campaign expressed this sentiment with the tagline, “Only her hairdresser knows for sure.”

a force multiplier

Your barber or stylist probably has the widest network of acquaintances. People from all walks of life, including business owners, accountants, teachers, firefighters and politicians, are sitting in their chairs, sometimes for hours. It is likely that no one else in your sphere of influence has enough time and confidence to help others learn and understand about bitcoin. The same unique factors that make an ideal environment for you to talk about bitcoin are the exact reasons that they have the potential to annoy others.

right approach

To discuss bitcoin with your barber or stylist, consider their interests and what might be the best fit for them. Are they worried about rising costs? Do their family members live in authoritarian countries? Choose your approach based on your understanding of their needs.

If you’re unsure of your approach or have recently started going to a new barber or stylist, don’t talk to them about bitcoin. Talk to him about Lightning instead.

lightning as a cheat code

As the saying goes, “the way to a man’s heart is through his stomach.” Similarly, the way to a business owner’s heart is through their wallet. People naturally follow their incentives, and your barber or stylist will be interested if you discuss how Lightning payments can increase their profits. Share some of the benefits of accepting Lightning payments, such as:

• Faster: Funds are available instantly
• Cheap: significant savings Compared to normal credit card fees
• Final: No Chargeback
• Growth: Reaching a new customer base and expanding their business

Once they’re curious, demonstrate the ease of using Lightning by having them download their favorite Lightning wallet and send a few sats. Then, ask them to send you half the money back. Show them the minimum fee and remind them that the funds are theirs (final) once they are received. The combination of hearing you describe the benefits, seeing how easy it is to use and doing the transaction yourself is a powerful, motivating mechanism to pique their interest and clarify the process.

Is your color still processing, or are you shaving? If you’re there for a longer appointment, they may have time to express concerns about the volatility of bitcoin. If they do, explain that, just as the price of Visa’s stock doesn’t affect the value of their credit card transactions, the price of bitcoin doesn’t affect the value of their Lightning payments. You can also introduce them to services like ibex Or strike Which can protect them from price fluctuations.

If they wonder how adopting Lightning can help them find new customers, show them how to use the tool btc map And satmap Offer free marketing for your shop or salon, or tools like oshi And zoltz prize Make it easy for them to connect with and retain your new bitcoin customers.

Most importantly, remember that they don’t need to commit to the bitcoin revolution on day one. Instead, first get them interested and experiencing the benefits of Lightning. They’ll soon want to know more.

Ultimately, you don’t need to cover all of these elements at once. Conversion may take time. Luckily, you’ll be back in a few weeks for your next trip and can pick up where you left off.

final touches

Introducing your barber or stylist to Lightning payments can grow their business and help you promote bitcoin to a wider audience by building on the unique relationship you share with them. Contact me if you need help with your negotiation strategy Twitter Or Nastra, Our family has over 40 years of experience in the beauty industry and can help you prepare.

This is a guest post by Hector Alvero. The opinions expressed are solely his own and do not necessarily reflect the opinions of BTC Inc. or Bitcoin Magazine.