Amazon’s cloud unit, commonly known as AWS, is building a $100 million solution to compete with Microsoft and Google in the generative artificial intelligence market.
According According to Bloomberg, the upcoming AWS Generative AI Innovation Center will connect Amazon experts in AI and machine learning with customers looking to build applications based on the latest technologies. In Generative AI, algorithms are used to create new content such as audio, code, images, text, simulations, and videos.
Amazon said HighSpot, Twilio, Ryanair and Lonely Planet will be among the first users of the innovation center. With the new center, the company hopes to sell more cloud services amid growing competition in the cloud infrastructure market.
A recent analysis from Synergy Research Group comparing the largest cloud service providers shows Worldwide enterprise spending on cloud solutions to reach $63 billion in the first quarter of 2023, up 20% from the same quarter last year.
Microsoft and Google had the strongest year-over-year growth rates, increasing their worldwide market share by 23% and 10%, respectively. Amazon, the leader in cloud infrastructure, retained its 32% market share in Q1.
“We will bring our internal AWS experts, free of charge, to a whole set of AWS customers, focusing on those with a significant AWS presence, and helping them turbocharge their efforts to go beyond conversation, to being real with generic AI. will help,” said AWS CEO Adam Selipsky at Bloomberg’s Tech Summit.
As part of its strategy to stand out against bigger tech competitors, Amazon recently launched Bedrock, an AI solution that allows customers to build their own ChatGPT-like models. The company also announced the upcoming Titan, which includes two new foundational models developed by Amazon Machine Learning.
On LinkedIn, recent opening positions for AI engineers suggest that Amazon is also preparing to implement a new “search” functionality powered by AI with a ChatGPT-like interface for its online web store.
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