Recording Academy CEO reports music with AI elements could win Grammys



The music industry is adapting to the growing penetration of artificial intelligence (AI) into productions, as the Grammys recently clarified that AI-generated music will be eligible for awards in the 2024 awards cycle.

On July 4, the CEO and President of the Recording Academy, Harvey Mason Jr. clarified In an interview to the AP:

“AI, or music that includes AI-generated elements, absolutely deserves entry and consideration for a Grammy nomination. Duration.”

He emphasized that the Academy would not award a Grammy or its nomination for the AI ​​portion of the track. For example, if an AI voice model performs lead vocals on a track, it may be eligible in the songwriting category but not in the performance category and vice versa, the AP reported.

That’s because “what’s performing is not a human creation,” Mason explained, according to the AP. He added that as long as Manav is contributing more, and in a meaningful way, it will “always” be considered. For the time being, the Academy says it will not give any award to AI.

“We don’t want to see technology take the place of human creativity. We want to make sure that technology is enhancing, beautifying, or adding to human creativity.

This clarification from the Academy’s CEO comes after the organization updated its Rule And on 28 June the eligibility criteria stated, “A work that does not include any human authorship is not eligible in any category.”

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The prevalence of AI has skyrocketed since the emergence and widespread use of the AI ​​chatbot ChatGPT from November 2022.

Some artists, such as Grimes, have openly welcomed the use of the technology, and have even stated that she is willing to split 50% royalties with any creator who uses her voice track for a successful song. Let’s use

On the other hand, rapper Ice Cube, best known for his work in the late 80s and early 90s, spoke to NWA, AI is called demonic And said that he would be suing the platforms hosting the song as well as anyone copying his voice on the AI ​​track.

According to Mason, the Grammys are looking deeply into how to handle the inclusion or exclusion of AI, and even Held A summit with industry leaders on the future of AI in music.

He said he “imagines” the technology will be on a lot of records and songs this year. To that end, two days after the new Grammy rules were announced, Paul McCartney revealed that “the last Beatles record” was produced with AI excerpts of John Lennon’s voice.

Cointelegraph reached out to the Recording Academy for further comment but did not immediately receive a response.

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