Nothing Before Coffee signs an exclusive partnership with Building Brands – Food Marketing Technology

India’s fastest growing coffee chain, Nothing Before Coffee (NBC), currently has 35+ stores across India; To provide an exclusive opportunity for the people of the areas to enjoy high quality, deliciously brewed coffee and beverages at affordable prices.
Nothing Before Coffee (NBC), the takeaway beverage specialty chain is all set to begin its franchising journey in the Indian market in association with Building Brands for Tomorrow (BBFT). NBC has signed an exclusive collaboration agreement with Building Brands for Tomorrow (BBFT), a leader in restaurant franchising and startup growth consulting. BBFT has wealth
Knowledge and expertise to help restaurant and retail businesses obtain investors
Expand your footprint through franchising. Through this partnership, BBFT will accelerate the overall expansion of Nothing Before Coffee’s franchisee network in India.
“At Nothing Before Coffee, we strive to provide an authentic and affordable coffee experience
for all. Our vision is to become the household name for coffee and beverage cafes in Tier 1 and Tier 2 cities in India and beyond, providing a convenient and delicious coffee experience. We pride ourselves on creating an environment where people of all ages can come together and enjoy our offerings without being intimidated by the complexities of coffee. We believe in the power of coffee to bring people together and we are excited to share this with our customers,” said Akshay Kedia, Founder & COO, Nothing Before Coffee.
Nothing Before Coffee is spread across both Tier-1 and Tier-2 cities in India and currently operates across 8 states with 35 outlets with a systematic radius of 3-4 kms between each outlet, including nationally. Capital Delhi, Gurgaon, Hyderabad, Jaipur, Udaipur, Ahmedabad, Bhopal, Indore, Surat, Nagpur, Raipur, Kota, Bikaner, Ajmer, Jodhpur, Bhilwara, Bhilai, Raichur, Ganganagar to name a few. Coffee chain plans to open 50+ stores
in India over a period of 12 months.
“There is a huge demand for coffee brands in India. The Indian coffee industry in India is valued at $808 million and is projected to exhibit a compound annual growth rate (CAGR) of 8.9% from 2020 to 2025. This opens up opportunities for coffee brands in India, where the likes of Starbucks, Tim Hortons, Third Wave Coffee or Blue Tokai have still not been able to fully cater to such a large market size. Additionally, when I look at budget friendly coffee brands in India, there is not a single market player and it is completely untapped. We are excited about this relationship and look forward to the 360 ​​degree expansion of Nothing Before Coffee in India. Rohit Singh, Founder and CEO, Building Brands for Tomorrow (BBFT) said:
NBC is excited about the collaboration, as it will enable them to leverage BBFT’s expertise to achieve their business objectives. The partnership will also foster a culture of continuous growth, ensuring nothing beats coffee remains at the forefront of the restaurant and F&B industry.