Apple developers to make over $1 trillion in 2022 as Apple prepares to launch next platform at WWDC 2023

an independent study by economists analysis group Apple’s App Store ecosystem was found to help developers achieve $1.1 trillion in billings and sales in 2022. Furthermore, 90% of this total originated from transactions that did not go through the App Store, meaning that these amounts went directly to the developers, without Apple paying any commissions.

Apple’s iOS app economy also supports more than 4.8 million jobs in the US and Europe, with about 2.4 million in each region, according to a separate analysis from the Progressive Policy Institute.

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Economists at Analysis Group estimate that app store developers earned $910 billion from sales of physical goods and services, $109 billion from in-app ads, and $104 billion from sales of digital goods and services.

Apple CEO Tim Cook said in a press release, “As this report shows, the App Store is a vibrant, innovative marketplace where opportunities thrive, and we continue to invest, as always, in the success of developers and the future of the app economy.” Committed to doing.”

Investing in developers could take an interesting turn next week at WWDC 2023 with the expected launch of Apple’s virtual reality headset. App developers who have applications in the respective vertical.

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According to the Analysis Group, the growth behind the App Store ecosystem is attributed to an increase in demand for travel and ride-hailing services, and an increase in advertising spending across social media and retail apps.

As pandemic travel restrictions are eased, sales for app categories such as travel are expected to increase by 84% in 2022, and app categories such as ride-hailing will increase by 45%, indicating a promising rebound.

But some pandemic-era trends in the app economy led to an increase in sales and growth, like in food and grocery. iOS app-based food delivery and pickup sales have more than doubled since 2019, and grocery sales have tripled.

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The creator economy that emerged during the pandemic continues to make significant progress in the App Store, as most of the growth in digital goods and services is related to the app-based entertainment category.

Since 2019, US developers’ billings and sales have increased by more than 80% and are compounded annually. From 2019 to 2020, developers saw a 27% growth, 27% growth from 2020 to 2021, and 29% growth from 2021 to 2022.

The analysis group attributes this growth to the App Store’s global scope, as the platform supports over 195 payment methods and accepts 44 different currencies across 175 storefronts within countries around the world.

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