5 things you need to know about Meta’s Threads app before engaging your Instagram account

Before Threads launched, Meta emphasized that the platform would be decentralized, with users in control of its algorithms and the content they see. However, at launch, we noticed that Threads is not – in fact – decentralized.

Mosseri said in a post that future versions of Threads will integrate with ActivityPub, a decentralized social networking protocol that also supports Mastodon. However, he added that the team responsible for building Threads could not build the framework to support ActivityPub.

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Decentralized social networks differ from centralized networks in that multiple entities control them. On a decentralized network, there is no single person or organization that operates the network.

Historically, Meta has not been a public supporter of decentralized networks for its social media apps. In fact, the company’s apps rely heavily on walled gardens to maximize profits from marketing and advertising campaigns targeted at users.

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The walled garden business model is increasingly scrutinized by lawmakers because antitrust laws threaten some aspects of the model’s validity. But creating a decentralized alternative to Twitter has proved a challenge.

In November, Mastodon gained over one million pre-Twitter users failed to keep them around, At the peak of the platform’s popularity, as he summarized, it posed a real threat to Musk Twitter banned for sharing Mastodon link,

But Twitter’s popularity and renown within the industry has kept users on the app despite the significant issues the app has faced over the past six months. Maybe Mastodon has too much on its plate at once, or people have quickly become disenchanted with the app’s sometimes complex, decentralized user experience.

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But late last year, the founder of Mastodon revealed that The company rejected several investment offers from Silicon Valley to maintain the platform’s non-profit status. Meta, on the other hand, is a for-profit company and can use that status to funnel money and resources into its decentralized platform.

The decentralized platform Web2 does not use the typical advertising strategy on social networking platforms. Mastodon doesn’t have any ads, and it’s unclear how Meta’s platform will make its money.

Web3, the next version of the web’s infrastructure, currently promotes the use of blockchain technology to reward customers for participating in exchanges with online sellers. It is a complex technology that is yet to be widely adopted.

But it could be interesting to see a company that has been in a lot of controversy over its questionable advertising methods and sometimes predatory algorithms turn to a decentralized platform. Can Meta flourish on a platform that is devoid of the foundational features of its business practices?

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Meta may be the first Web2 powerhouse to successfully foray on Web3 technology. So, maybe it’s time we take a look at how to use a decentralized social networking platform.