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Adobe is making headlines for its integration of Generative AI into its most popular tools, such as Photoshop. Features like Generative Fill have taken photo editing to the next level, making it possible to add realistic looking elements to photos with the click of a button.
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on Thursday, Adobe announced That said, Express, its design application, is getting its share of generative AI tools to make it easier to create flyers, posters, social media posts, PDFs and more.
Adobe is integrating its massively successful beta, Adobe Firefly AI image generator, into Express.
When creating your next design in Express, you can easily generate the exact image you want to use for your project. You can also use prompts to change other aspects of your project, such as text effects. For example, “Make this font look like balloon text”.
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Express was updated with an expanded collection of over 200 million assets including templates, images, video and audio assets, fonts, icons, backgrounds and shapes.
To make it easy for you to find the best properties, the AI will provide personalized template recommendations that suit your exact needs.
“The new release of Adobe Express brings together our Firefly generative AI model technology from Photoshop, Illustrator, Premiere and Acrobat into a fun and easy web application experience, enabling everyone from individuals to large organizations to create differentiated content. Permission granted,” said David Wadhwani, President, Digital Media Business, Adobe.
Other features include enhanced PDF capabilities, which make it easier to import and edit PDFs in Express, and new animations to help bring more character to elements of your design.
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To facilitate collaboration, Express also has real-time review and commenting capabilities.
This release of Adobe Express is available in beta and is free for all users on desktop. Mobile version coming soon.
All these new features make Express a direct competitor to Canva, a popular design tool. However, to access Canva’s advanced AI features, there is a subscription fee, which gives Express a slight advantage.
Adobe also announced That Express is available for enterprise starting today, and Firefly will be available for enterprise in the second half of 2023.
