Cowboy e-bike, now with built-in Google Maps

E-bike maker Cowboy has replaced the navigation tool used in its app with Google Maps, which should improve the riding experience for many people.

The included mapping software in many e-bike companion apps is often lacking, and Cowboy’s app was no exception. Cowboy co-founder and CTO Tangui Goretti told me, “Improved map navigation was the most requested update within the Cowboy community.” micro mobility europe Tomorrow in Amsterdam.

According to co-founder and CTO Tangi Goretti, the app is used heavily by Cowboy owners, 45 percent of whom regularly charge their phones on the integrated wireless charging pad found on the company’s excellent 4-Series e-bikes. mount from With this new integration, riders no longer need to switch between their Cowboy Dashboard and the standalone Google Maps app.

Updated app — available for — Shows features like speed, battery life, and calories burned, along with Google’s familiar Maps interface. Goretti says today’s release is the first step in Cowboy’s relationship with Google, with “industry-first features built with Google Maps” to be announced in the fall. And for what it’s worth, Goretti says Cowboy has overcome the initial quality issues its e-bikes were caused by supply chain issues created by the Covid pandemic.

Cowboy likes to claim that this makes it the “world’s most connected e-bike”. While this is good marketing, it is also impossible to measure. Still, the company has a good track record of providing regular over-the-air fixes to owners. In March, it introduced the latest new feature called AdaptivePower, which is meant to help riders overcome wind, hills and heavy loads in a more natural way.