Delivery app holdout Domino’s will list its pizzas on Uber Eats in the US

Domino’s, the world’s largest pizza company by sales and stores, has signed a deal with Uber to list its menu on its Eats and Postmates delivery apps in the US. the company has announced, Although orders will continue to be delivered by uniformed Domino’s drivers, the company hopes that listing its menu on the apps will expose it to more potential customers.

Pizza chains have been a notable player in the shift towards third-party delivery apps in the US wall street journal previously reported Sales may increase but profit margins may suffer and the direct relationship between the restaurant and the customer may be disrupted. Fellow pizza brands Papa John’s and Pizza Hut already work with third-party delivery apps in the US. a pizza chain based in Wisconsin told WSJ that Domino’s absence from the apps had actually helped drive business toward other chains.

The rollout is expected to begin in four US pilot markets, including Las Vegas, this autumn. wall street journal reports, and should be available nationwide by the end of the year. The agreement also applies internationally, where Domino’s says the two companies have 27 international markets in common, covering 70 percent (about 14,000) of its global stores. Domino’s has already listed their pizzas on Uber Eats in some international markets like the UK, I can confirm.

“Domino’s will still be the face our customers see at the door, while Uber will provide us with enough data to understand delivery efficiency and incrementality,” Domino’s CEO Russell Weiner said in a statement. The platform with “our best deals and industry-leading loyalty programs”. The agreement includes one year of exclusivity for Uber.

“We are excited to announce this unique partnership with Domino’s globally – both debuting as our exclusive third-party marketplace partner in the US and making our menu available to our consumer base around the world – and We look forward to providing customers with the convenience, technology, and experiences that are foundational to both of our brands,” Uber CEO Dara Khosrowshahi said in a statement.

The COVID pandemic has been cited as the reason behind the huge growth in popularity of food delivery apps, whose sales are also increasing as direct orders for restaurants plateau. Market research firm Circana estimates that about 14 percent of pizza sales were made through third-party apps in the 12 months ended May 28. WSJ Note, up from 4 percent before the pandemic. “We can bring in a significant amount of new customers who either aren’t ordering from them frequently or who don’t have Domino’s top of mind,” said Sarfaraz Maredia, Uber’s head of delivery for the Americas. told magazine,