The concept of infidelity has evolved over time, however, blurring the boundaries between what is acceptable and what is not. In March 2023, Gleeden, the first female-led discreet dating app, researched India’s changing views on marriage, adultery and other cultural conventions.
The study, conducted in February 2023 by renowned international market research and opinion specialist Ipsos, surveyed 1,503 married Indians between the ages of 25 and 50 from Tier 1 and Tier 2 cities. The study highlighted some of the most popular and recent love customs that Indians are embracing, including infidelity.
“More and more couples are starting to reject the idea of traditional monogamous partnerships, embracing a new idea of a relationship that is capable of giving them the flexibility to explore their sexuality. Perspectives on Relationships in Indian Society A good example of this is the change in the country’s acceptance of individuality and personal autonomy. Contrary to popular opinion, a recent study showed that Indians have a strong propensity for exploration, with more than 60 percent of them enjoying swinging and Have tried other unconventional forms of dating,” says Sybil Shidel, country manager for India at Gleeden, an extramarital dating app. The survey clearly demonstrates how Indians are far from conventional and enjoy experimenting and self-expression with their partners, often in the bedroom.”
switch sheets
Infidelity is often indicated by engaging in sexual intercourse with someone other than your partner, which can take the form of a one-night stand or a full-blown affair outside the relationship. The survey results revealed that 39 percent of women have thought about engaging in sexual activity with someone other than their partner.
Specifically, the survey found that 52 percent of women from Kolkata, 42 percent from Delhi and 40 percent from Mumbai expressed interest in such activities, while 40 percent from Ludhiana, 39 percent from Jaipur and 38 percent from Interest has been shown in such activities. The percentage from Ahmedabad also indicated that they had contemplated or acted on infidelity.
Swinging Solo But Outside the Relationship Box
Infidelity can occur in various forms including platonic relationships outside the existing partnership. This includes having romantic moments with someone other than your current partner, such as deep conversations, gentle touches, or sharing emotionally private experiences. Amazingly, the survey found that 46 percent of men are looking for this type of connection outside of their official relationship.
Additionally, individuals aged 36-50 show a higher propensity for this behavior, with 48 percent falling into this category. In addition, different cities show varying rates of infidelity, including 52 percent in Kolkata, 38 percent in Delhi, 40 percent in Mumbai, 44 percent in Kochi, 45 percent in Ludhiana, and 40 percent in Ahmedabad .
When forbidden temptations meet virtual connections
In today’s world, a large number of people engage in online flirting using various communication methods such as text messaging, chat, and email. Virtual flirting includes activities such as sexting, sending flirty emoji, and exchanging intimate messages with people who are not one’s current partner. According to the survey, 36 percent of women and 35 percent of men are attracted to virtual flirting.
Data shows that 34 per cent of Mumbai, 35 per cent of Delhi and 32 per cent of Kolkata live in Tier 1 cities. Among Tier 2 cities, 35 per cent respondents from Kochi, 31 per cent from Ludhiana and 29 per cent from Indore revealed some surprising results.
turn on your flirt
Flirting in public with someone other than your current partner can constitute an act of infidelity. This behavior may include sharing obscene looks, making provocative comments, or even engaging in physical contact.
Although flirting may start out as harmless fun, it can quickly develop into a more serious commitment. One survey found that 35 percent of men and 36 percent of women have engaged in this type of behavior with someone other than their current partner.
The survey also revealed a surprisingly high percentage of individuals from different regions who were caught flirting outside their relationships: 34 percent from Kolkata, 35 percent from Delhi, 32 percent from Mumbai, 29 percent from Indore, 33 percent from Patna per cent, and 45 per cent from Guwahati.
daydream of debauchery
Engaging in fantasies involving someone other than one’s current partner seems to be a very popular and harmless behavior, especially if such fantasies involve dreams of celebrities, pop stars, and models. Statistics show that 33 percent of men and 35 percent of women have admitted without regret to fantasizing about someone other than their partner.
In addition, there are interesting regional variations in behavior with Kolkata (36 percent), Delhi (35 percent), Mumbai (34 percent), Ludhiana (37 percent), Jaipur (28 percent), and Indore (26 percent) emerging. percent) show a significant difference in this regard.











