‘Ghar se kha ke niklo’, Twitter’s reaction to the exorbitant price of snacks at PVR, which equates to an OTT subscription

A journalist from a leading news outlet shared a PVR bill that has left the internet divided. According to the invoice, the cost of 55 grams of Paneer Popcorn and 600 ml of Pepsi at the Noida-based mall is Rs 460 and Rs 360, respectively. The total amount excluding movie ticket and vehicle is Rs 820. The user commented that this is almost equal to the annual subscription cost of OTT giant Amazon’s Prime Video India. “No wonder people don’t go to theaters anymore,” quipped the user. Especially in multiplexes, watching a movie with friends or family is a luxury that not everyone can afford.

Rs 460 for 55g Paneer Popcorn, Rs 360 for 600ml Pepsi. Total Rs 820 @_PVRCinemas Noida.

is approximately equal to the annual subscription of @primevideoin,

No wonder people don’t go to cinema halls anymore. Watching movies with family has become impossible now. pic.twitter.com/vSwyYlKEsK

– Tridip’s circle (@tridipkmandal) 1 July 2023

The PVR snacks invoice drew a lot of reactions from netizens on Twitter. One user described the practice as violent and obnoxious, while another described it as an example of capitalism at its best. Yet another user criticized the cinemas for ‘daylight robbery’.

Violent and obnoxious!

— Nikhil Inamdar (@Nik_Inamdar) 2 July 2023

capitalism at its peak

— Aniket Krishna (@aniketkrishna) 2 July 2023

Daylight robbery.. Each popcorn kernel looks so precious that you drop one and feel like picking it up according to the 5 second rule😂😂😂

– Anil Chikara (@chhikara1) 2 July 2023

As Sameer Jain once said that he does not run newspaper, it is an advertising agency as it is the mainstay of revenue, similarly PVR runs Coke and Popcorn distribution outlets as core business, showing movies is also his main business. One of the things done by Attracts customers who buy popcorn

-Jayant Singh (@jayant1977) 2 July 2023

A user lamented how there is a difference of only ten rupees in the pricing of medium and large. According to user, it makes keeping calorie intake in mind a life-changing decision.

More interestingly, only Rs. 10 differences between medium and large. Deciding which one to choose becomes a life-changing decision when considering the calorie intake as well.

– Mahesh Patidar (@imaheshpatidar) 2 July 2023

Another user comments that these establishments look at the average consumer as a bundle of money. He laments that despite paying more than Rs 250 for a seat in the hall, you are forced to watch advertisements for at least 20-30 minutes. There is a ban on bringing snacks and beverages from outside. Despite spending so much money, re-admission is not allowed.

They see us as a bundle of 💵
– You are not allowed to bring your own food and snacks
– If you leave you are not allowed to re-enter
– They impose 20-30 mins ads on you, that too after paying more than 250 per seat
– They buy out single screens or go out of business
– They…

— Deep Kamal Singh (@dks__) 2 July 2023

Meanwhile, a few others had a simpler suggestion –

Everyone leave the house after having food

— Dr_Vee (@dr_vee95) 2 July 2023

Maybe having dinner before going to the movies isn’t such a bad idea after all. cinema also needs to make money, don’t like, don’t buy

— Gagan (@OberoiGagan) 2 July 2023

See also: Rani Mukerji believes watching movies on OTT is ‘very boring’; ‘Films should be seen in theatres’

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