Instagram’s Threads surpasses 100 million users

Instagram’s new Threads app has already crossed 100 million users, meaning it reached the milestone dramatically faster than ChatGPT. OpenAI’s chatbot achieved the feat two months laterBut Threads, which only launched on Wednesday, got there in a matter of days.

Users aren’t just signing up: they’re posting, too. As of Thursday, my colleague Alex Heath reports that more than 95 million posts and 190 million likes have already been shared on the app.

That said, Threads is still in its infancy, and we’ll have to wait and see if it captures the same cultural allure that Twitter once did. Meta is not specifically targeting trying to replace Twitter, According to Instagram head Adam Mosseri, and the company isn’t going to actively encourage politics and hard news on the platform, but it could become where people go for a conversation-based social media platform. And while Meta “couldn’t be more excited” about how launch week went, “we don’t even know if this thing is even built yet,” Mosseri said,