Jony Ive’s lovefrom worked on this limited edition $60,000 turntable

Design firm Lovefrom, founded by former Apple design chief Jony Ive, has collaborated with British audio brand Lyn on a 50th anniversary edition of its Sondeck LP12 turntable. Only 250 models Lynn Sondek LP12-50 Will be produced and distributed between August 2023 and March 2024, with the limited edition turntable available to reserve now for a price of $60,000 (£50,000).

According to a blog post The collaboration took place in early 2022 when Tiefenbrunn was suddenly offered a meeting with Eve on LinkedIn, on behalf of Lin’s CEO Gilad Tiefenbrunn. Eventually, the two companies decided to collaborate on an upcoming turntable, which fast company Call Ive’s “first hardware project after Apple.”

Lynn has focused on sonic elements of the Sondec LP12-50, like the so-called “bedrock” plinth made of dense wood designed to dampen vibration. Meanwhile, Lovefrom focused more on his industrial design. Ive explains, “We saw a number of areas where small improvements and gentle evolutions could be made to the current design.” fast company, Previously square components have been given smoother edges, a plastic rocker power button has been swapped out for an aluminum circle, and new hinges have been developed for the machine’s dust cover that can hold it open at any angle.

interesting thing fast company The report states that Lovefrom’s work on Lynn’s Sondec LP12-50 was pro bono, and that there is “no contract or other financial arrangement” between the two companies. “There’s a huge percentage of our work that we do purely for the love of doing it,” Ivey said, noting that the design firm makes money from its long-term contracts with companies like Airbnb and Ferrari.