Nintendo’s CEO says its online accounts are key to its next console transformation

Question:

The Wii U was launched approximately six years after the Wii, and the Super Famicom was launched approximately seven years after the Famicom. The Nintendo Switch has entered its seventh year, and I think it’s in its final stages, so can you tell us any specific tips for transitioning to the next generation of game systems?

Answer:

In connection with the transition to next-generation platforms, in the past, hardware was the only way to connect with our consumers, and so with each new platform, we needed to rebuild our relationship. But in the case of Nintendo Switch, we can connect directly with a wide range of consumers through Nintendo Accounts. More than 290 million Nintendo Accounts have been created by people around the world, not only through our dedicated video game platforms but also through mobile apps. In regards to moving from Nintendo Switch to the next generation platform, we will be making good use of Nintendo Account to make this a smooth transition for our consumers.