No, this is not Adobe’s new logo

Adobe has recently started using some new branding. For its Generative AI apps. The new branding combines the current Adobe corporate mark (the triangular “A” logo) with the company’s Adobe Clean typeface (which is used in the software giant’s current logo) to clarify the Adobe name. You’d be forgiven for assuming that this was an update to the logo introduced in 2020, but according to Adobe, this “wordmark” is not replacing the official logo that the company currently uses.

“It is not replacing the logo; “This is a new expression of the way we’re building our brand to the world,” said Heather Combs, Adobe’s head of brand strategy. said to fast company, “We have had a logo for a long time. A beautiful logo, which is still our logo today, which is moving forward. We just added a new part to the tool kit so we can express the brand in multiple ways.”

The actual terminology here is somewhat interchangeable. talking about combs “A” Design Elements — which was created by Marva Warnock, wife of Adobe co-founder John Warnock, in 1982 as the “logo” in that quote. But it’s only one of two elements that make the company Officer logo, the other being a typeface that spells out the Adobe name. And the presentation used for the name has changed a few times: between 1982–1993, the text only had the remaining “dob” written in it, although this eventually changed to include the corporate “A” sign. And Full Adobe name.

If anything, this new wordmark highlights how redundant the current logo is. Is this In fact Need that extra “a”? And if both the corporate mark and the full-text logo can be used interchangeably as Adobe’s logo, why can’t the wordmark be used? Even Combs acknowledged that the wordmark provided Adobe with “a concise way to convey the brand.” The changes aren’t even that significant – the redundant “A” has been removed, the typeface has been slightly thickened, and the colors of the triangular “A” logo have been flipped to match the text. It looks far more compact and modern than the logo introduced in 2020.

accompanying wordmark presence suggests we may see even more of this in the future. refused to comb fast companyIt requests to confirm whether it was being used as a kind of mascot for its AI products, but acknowledges that they at least partially inspired the company to improve things. “We wanted to be more cutting edge with what we were doing around generative AI and Firefly. And I think we see Wordmark as a very fresh, bold way to express the brand,” she said.

Adobe doesn’t currently plan to update its existing logo to the new wordmark any time soon, but that doesn’t mean future changes are unwelcome — as long as they stay true to the company’s history. “Our corporate mark is widely recognized. It’s something that a lot of people see and feel very positive things about,” Combs said. “And I want to keep building on it.”