Steven Jobs, then chairman of the board of Apple Computer, leans on the new Macintosh personal computer after a shareholder meeting in Cupertino, California, January 24, 1984. The Macintosh computer lived up to the revolutionary promise made by Apple co-founder Jobs at its 1984 unveiling. Credit: AP Photo/Paul Sakuma, File
Apple has a long history of designing products that are not the first to be introduced in a particular category, but redefine the market nonetheless. With the company unveiling a headset equipped with virtual and augmented reality technology already available in other devices, here’s a look at some of Apple’s other successful products:
The Macintosh computer, unveiled January 1984
announced by most famous tv commercials of all time, The Macintosh computer lived up to the revolutionary promise made by Apple co-founder Steve Jobs during its 1984 unveiling. Among other things, the Mac ushered in the era of graphical user interfaces (known in tech parlance as “GUIs”) and the navigational mouse. In many ways, this was the first realization of Jobs’ vision for the computer to replace “Bicycle of the Mind”.
iPod, unveiled in October 2001
Although it was not the first of its kind, the iPod changed the way people thought about digital music players like Jimi Hendrix changed the way they thought about guitars. The iPod was compact, stylish, initially capable of storing up to 1,000 songs (a capacity far exceeding that of the first model in 2001). This gave rise to the iTunes story which provided a legal way to buy and download music at a time of rampant piracy. The device also indicated that Apple could evolve into much more than a computer maker.
The iPhone, unveiled in January 2007
It’s hard to say how much the iPhone has changed the world. In technical terms, it introduced a touchscreen when Jobs first ditched the all-in-one computer, camera, and music player then trending on the best-selling smartphone—the Blackberry—with a physical keyboard. out of his pocket in 2007. A year later, Apple would open a store that would make it normal to think there should be an app for almost everything, rendering the Blackberry obsolete and the smartphone indispensable.

Apple’s digital music player, iPod, Apple Computer Inc. is displayed by U.S. Chief Executive Officer Steve Jobs during a news conference in Cupertino, Calif., Tuesday, October 23, 2001. Although it wasn’t the first of its kind, the iPod changed the way people thought about digital music players like Jimi Hendrix changed the way they thought about guitars. Credit: AP Photo/Julie Jacobson, File
iPad, unveiled January 2010
The iPad created a middle ground between the laptop and the smartphone. Tablets offered people a faster, more convenient way to browse the web, check email, and read books than laptops on screens larger than smartphones—a benefit that became even more important as the video streaming craze took hold. Done. The success of the iPad pressured Microsoft to start building in more touchscreen options and adding other tablet-like features to its Windows operating system, which powers most laptop and desktop computers.
Apple Watch, unveiled September 2014
The Apple Watch created a device that made it possible to wear something like a smartphone on your wrist because it included cellular capability. It also introduced some similar apps that people use on their smartphones. Apple initially marketed its smartwatch almost like a fashion accessory, before pivoting once it realized that its fitness and health tracking features were the devices people found most valuable.
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Apple CEO Steve Jobs shows off the new iPad during an event in San Francisco, Wednesday, Jan. 27, 2010. Tablets provided a faster, more convenient way for people to browse the web, check email, and read books than a laptop. Larger screen than a smartphone. Credit: AP Photo/Paul Sakuma
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Steve Jobs, then CEO of Apple, demonstrates the new iPhone while playing a Beatles song during his keynote speech at the Macworld convention and expo on Tuesday, Jan. 9, 2007, in San Francisco. The iPhone introduced touchscreens when Jobs first pulled the all-in-one computer, camera, and music player out of his pocket in 2007. The physical keyboard on the best-selling smartphone – the BlackBerry – was still not complete. Kind of dominated. Credit: AP Photo/Paul Sakuma, File
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Phil Schiller, then Apple’s senior vice president of worldwide marketing, talks about AirPods during an event to announce the new products in San Francisco, Wednesday, Sept. 7, 2016. AirPods helped popularize wireless headphones with the Apple chip, which provides a more reliable and stable connection with devices, making it easier to move from one gadget to another. Credit: AP Photo/Marcio Jose Sanchez, File
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Apple CEO Tim Cook introduces the new Apple Watch Tuesday, Sept. 9, 2014, in Cupertino, Calif. The Apple Watch created a device that made it possible to wear something like a smartphone on your wrist because it included cellular capability. Credit: AP Photo/Marcio Jose Sanchez, File
AIRPODS, Unveiled September 2016
AirPods helped popularize wireless headphones with the Apple chip, which provides a more reliable and stable connection with devices, making it easier to move from one gadget to another. The product also served another important purpose for Apple: AirPods quickly quelled initial outrage over the company’s decision to remove the headphone jack from iPhones in 2016, creating a more lucrative sales channel.
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