Tata Consumer Products strengthens its ready-to-drink portfolio with Tata Coffee Gold – Cold Brew – Food Marketing Technology

Tata Consumer Products (TCP), the consumer products company uniting the major food and beverage interests of the Tata Group under one roof, announced its entry into the ready-to-drink cold coffee category with the launch of Tata Coffee Gold – Cold Brew. This latest offering aims to redefine the coffee experience by providing a unique blend of cold brew while maintaining a rounded flavor profile without any bitterness.

Tata Coffee Gold is cold brewed to maintain its smoothness, uses only the finest ingredients and is available in three variants – Classic, Mocha and Hazelnut. Free from any artificial flavouring, it offers an authentic and genuine coffee experience that is both refreshing and satisfying.
Speaking about the new launch, Mr. Vikram Grover, MD, Nourishco Beverages Ltd., Tata Consumer Products (the ready-to-drink business of Tata Consumer Products) said, “With Tata Coffee Gold – cold brew ready-to-drink coffee, we aim to To provide a unique coffee experience to our discerning customers. We have carefully crafted this beverage to meet the needs of coffee connoisseurs who appreciate the perfect blend of taste, quality and convenience. With Tata Coffee Gold – Cold Brew, we are introducing a product that imparts a rich, round flavor without any bitterness, while still providing the hit of cold coffee.

Carefully crafted for those who appreciate the finer things in life, this new beverage steeped for over 12 hours offers a robust, rich, velvety flavor that will appeal to coffee connoisseurs. This well-crafted recipe ensures that each sip strikes a perfect balance between indulgence and conscious consumption, making it an ideal lifestyle choice for coffee lovers. One of the key features of Tata Coffee Gold- cold brew ready-to-drink coffee is its low sugar content, which caters to health conscious individuals without compromising on taste.

Tata Coffee Gold – cold brew ready-to-drink coffee will be available at select retail outlets across the country. Coffee lovers can enjoy this excellent offering and enjoy a well-crafted delicious cup of coffee at a price of Rs.125 without the need for any additional preparation.