Vimeo’s new AI script generator will write corporate marketing filler in seconds

Video platform is Vimeo Integrating new AI tools Including AI script generation feature powered by technology from OpenAI, for paying users. The company is promoting the tool to let users “create perfectly composed videos in minutes”, and is emphasizing its usefulness to corporate customers – potential use-cases range from “quickly creating highlight reels, virtual From hosting events or company meetings, to exporting quote clips for short marketing videos.

There are three new features. A script generator that generates scripts “based on a brief description and key inputs such as tone and length”. A teleprompter, which has no real AI components, but lets users adjust the timing and font size. and a text-based video editor that automatically identifies “filler words, long pauses and awkward moments” and lets users remove them with a single click. The tools will be available to paid users of Vimeo from July 17″and up (with prices starting at $25 per month).

The tools look useful, but we haven’t been able to test the most important feature, the script generator. It can be simple but it can also be a waste. For example, if you are announcing some new product or service from your company, how will the system know this information? To what extent do users have to edit its output to ensure accuracy? However, OpenAI tools like ChatGPT are certainly capable of generating anodyne corporate marketing filler, and this will likely be a welcome time-saver for some users.

Vimeo is hoping the tools will help position it as “the all-in-one resource for video production.” Although the site once hoped to challenge YouTube as a video host focusing on creative content, it has since shifted to corporate customers. Bundling production tools with hosting costs can help strengthen this pitch.

Vimeo CPO Ashraf Alkarmi said ledge The script generator is “powered by OpenAI”, but won’t specify which model (ChatGPT or GPT-3, etc.). Alkarmi also said that “at this time” the firm “is not currently using video to train generative AI models.” Using data in this way (as Google has used YouTube to train its AI systems) could certainly provide revenue in the future, if production features don’t sell as well as the company expects.