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Thanks to Ambani, many shows and movies can be available for free in India. Competing against OTT giants like Netflix and Amazon Prime Video is not easy given the amount of content they offer worldwide, but the biggest USP of JioCinema is no subscription fee.
Taking advantage of the same, Shahid Kapoor decided to take the OTT route for his new action film. bloody daddy, The film’s trailer was received positively as fans were reminded of John Wick. The film was finally released on the platform but The Kashmir Files Director Vivek Agnihotri has a question regarding this.
See also: Shahid Kapoor says he had no idea what was happening on the sets of Vivah; ‘I Was Like What Is Water?’
Why would anyone show a 200 crore film for free? What is this crazy business model?
The sad news is that Bollywood is celebrating its ruin. pic.twitter.com/OcpQyfgCEE
— Vivek Ranjan Agnihotri (@vivekagnihotri) June 9, 2023
Taking to his Twitter, Agnihotri wondered aloud about the business strategy that bloody daddy Makers are experimenting. Why would anyone show a 200 crore film for free? What is this crazy business model?” Vivek Agnihotri tweeted, “Sad news that Bollywood is celebrating its own disaster.
Several users opined about JioCinema and Ambani’s strategy of providing content for free for a year and attracting viewers only to later slap on a subscription fee. Agnihotri asked another question, “So in a way this 200 crores is their advertising cost?”.
Director Ali Abbas Zafar talks about the release decision as quoted by The Indian Express bloody daddy Despite the demand for its theatrical release on OTT. “The film deals with drugs, blood and gore, and it was important that we keep it on that premise. We didn’t want to tinker with it to suit theatres, and hence we decided to do a direct-to-digital release,” he said.
ALSO WATCH: Shahid Kapoor recalls shooting in Taal with Aishwarya Rai as a background dancer was the ‘worst’ day of his life but…
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