Wayfair’s AI tool can remodel your living room and sell you furniture

Wayfair Launches a Free “Virtual Room Restyler” decorate, It uses generative AI to show you a recreated version of the room you want to see, after you upload a picture of the room you’re in and choose the visual style you want. Then, if you like what you see, you can choose from a grid of furniture recommendations presented on the right side of your AI-remodeled room.

“Decorify creates a discovery experience that provides endless inspiration and powers the journey of home personalization,” says Shrenik Sadalgi, R&D Director, Wayfair.

Remember those augmented reality shopping app features that let you fall asleep to furniture in your home using your smartphone’s camera? It’s not – Decorify won’t show you renderings of the actual, existing furniture in your actual room. Wayfair uses AI models to generate new imagery, so it’ll show you curtains, plants sitting on day beds, and weird reflections on furniture that make absolutely no sense, and it might just decide that your room is twice its size.

After uploading your photo, a drop-down lets you choose from several styles, which can be something well-defined like “Mid-Century Modern” or “Farmhouse” or more vague, like “Bohemian” or “Perfectly Pink.” Then you enter the type of room you’re decorating (right now, only living rooms are supported).

Alternatively, you can select a single item in your room to have Wayfair’s model change from its drop-down menu to something in a single style. The site works on a computer or your phone.

I asked Wayfair how it plans to improve the feature in the future, and Sadalgi said the company plans to improve its model, which he said is open-source, to add “proprietary branding data” so that the designs it produces are more “1:1 matches” of Wayfair products. Eventually, he said, customers will be able to “first start with an inventory of products” and create a room with those pieces of furniture in it.

For product suggestions, Sadalgi said they are created by a computer vision model “trained on our extensive product catalog.”

Wayfair isn’t the only company using AI to aid in home-decor visualization. A site called HomeDesignsAI offers a similar feature — starting at $27 per month — as does VisualizeAI, which also costs money but offers more styling options than Decorify and lets you enter items to include or exclude in the generated image. A quick Google search reveals that there are countless other apps and services offering to do the same thing, many in exchange for your money.

On the other hand, Wayfair isn’t charging customers a fee to use Decorify, and as far as I can tell from tinkering with a few other options online, it’s a powerful tool, if a bit sparse on options at the moment.