YouTube Premium now costs an additional $2 per month

The price of YouTube Premium in the US has been increased to $13.99 per month, which is $2 higher than before. is according to Google’s signup page for the servicewhich has been quietly updated to reflect the new pricing, which was the first Viewed by 9to5Google, In addition to the monthly price increase, the cost of an annual subscription to YouTube Premium is increasing from $20 to $139.99.

It is currently unclear whether the YouTube Premium price hike may be applicable for existing subscribers. When Google last raised the price of ad-free YouTube in 2018 as part of its rebrand from “YouTube Red” to “YouTube Premium”, it allowed former YouTube Red subscribers to continue paying the old $9.99 per month. Was given 9to5Google’s Abner Lee reports that YouTube is still honoring this low price on his personal account, five years after the rebrand.

However, lately, YouTube hasn’t been so generous. When it raised the price of its premium family plan for new signups last October, it charged existing customers the higher price over the next month. We’ve reached out to Google for more details, including details on whether this week’s prices will apply internationally.

YouTube Premium offers a collection of performance improvements for the video streaming platform. Subscribers get the ability to watch YouTube videos without any ads and download them for viewing without an internet connection. It also has support for background playback, so customers can listen to audio of videos while using other apps or when their phone screen is off. Recently, Google updated YouTube Premium with a high-quality 1080p steaming option on select platforms. More importantly, subscribing eliminates Google’s constant hassles.